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  • Writer's pictureDr. Jana Gross

21ème édition Les Vinitiques

I am very happy to be participating at the panel discussion at the 21. Edition of Les Vinitiques on "Digital and Influencers: Who will be the new gurus in wine tomorrow?"

Marketing and brand communication of many industries are challenged by the digital transformation. Consumers, experts, human influencers, or even AI-driven influencers have been found to strongly affect marketing communication in the digital space. As such, companies need to find ways to successfully integrate all those different key players. Yet, what is the role of those different players, how do they interact with each other, and what is the company's role in it?

I am looking forward to be answering all those questions and more on the 8th of November 2022.

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