Dr. Jana GrossJan 1, 20231 min readThe Power of NanoinfluencersWe are very happy to announce that our article is published in cooperation between KEDGE Business School and the University of St.Gallen.
Dr. Jana GrossApr 17, 20214 min readInfluencer marketing - BasicsUnderstanding and defining 10 important terms of influencer marketing.
Dr. Jana GrossMar 28, 20214 min read7 terms of social media marketingUnderstanding and defining 7 terms of social media marketing you should know.
Dr. Jana GrossFeb 14, 20212 min readBook Review: No Filter by Sarah Frier (rating: 8/10)My book review on the book No Filter by Sarah Frier.
Dr. Jana GrossJan 24, 20213 min read5 different forms of social mediaLearning and understanding what different forms of social media exist.
Dr. Jana GrossJan 3, 20212 min readShould you SHABE YOUR BRAND with me?This article describes the mission and vision of the blog "SHABE your BRAND".